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SEO Tool Box
Useful website marketing and SEO analysis tools.

Server Analysis
Determine ranking and website marketing issues related to your domain name, IP address or host server.

Page Analysis
Check browser compatibility and keyword density. Conduct competitor analysis and more!

SEO Campaign Analysis
Campaign analysis tools for keyword and competition research, ranking information, etc.

Rankings Analysis
Indexing, ranking and keyword analysis tools by some of the top search engines.

Link Popularity
Analysis tools that cover link development, link structure, extraction and themed back links.

Misc. Analysis Tools
SE submission tools, PPC campaign and ranking analysis, crawler alert tools and more.

Useful Website Tools
A general overview of our online search engine optimization toolbox.

SEO Information
The four key areas of search engine optimization.

Resources

SEO Resources
SEO ranking information, resources, tools, articles and SEO news.

Articles on SEO
Information articles related to search engine optimization tools, strategies, etc.

Latest SEO News
The latest SEO related news including information on website positioning and ranking tools.

SEO Question Period
Ask an SEO Professional a question or review answers to previous questions.

SE Simulator Tool
Use this search engine simulator to see how the search engines view your website.

ROI Calculator
Determine keyword ROI; which keywords and search engines are bringing in sales!

SEO Glossary of Terms
A list of some of the more commonly used phrases in the SEO promotion and marketing industry.

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About Us
SEO Promotion is the resource and information website for 1st on the List Promotion.

SEO Services
Website marketing, positioning and placement services for small business and corporate websites.

Website Positioning Strategies
Server analysis, page analysis and link development are your best strategies.

More On Using Website Positioning Tools
The right tools will help you prepare your website for positioning high in the search engine listing results.

Resellers & Affiliates
Outsource your search engine optimization needs and partner with us.

SEO Code of Ethics
Our SEO code of conduct is based on industry accepted, best SEO practices and standards.

Request Information Form
Inquire about our SEO tools, information or website positioning strategies.

Home
Resource site with free SEO tools, website positioning strategies, articles, news, etc!

Search Engine Optimization Information Articles!

6 Ways to Get Your Visitors To Contact You From Your Contact Us Page
Shoppers are often hampered if they don't feel they can get a hold of a real person or are limited in their contact options. With all other areas of the site working, a bad contact us page may cause someone to think twice about purchasing with you altogether.

9 Ideas for Blog Posts When You Are Stuck
If you are the type of blogger who writes daily then it becomes important for you to post consistently because your readers begin to expect that from you. However, what do you do when you're fresh out of ideas and still want to get something valuable out to your readers?

Link Baiting: Do you control the link flow or do you 301 it all?
Using a 301 on a page that has been generating links in the past is -in my opinion- not the way to go (and can even be dangerous.

12 Basic Link Building Tactics For Beginners : The Ultimate SpiderBait
Give more than expected and people will link to you from across the web. According to the compilation of EVERY link building technique out there, I have come to conclude the following tactics as the most far reaching and over-arching techniques a webmaster/SEO/SEM can do.

Moving Site to a New IP: How to Prepare
When you move a site to a new IP or host, you're really not going to have to worry about too much since JohnMu, Google's newest acquisition from the forums, has laid out what is necessary before you proceed:

9 (+1) Tips For Writing User-Friendly Content
Content weighs heavily both in terms of how users interact with your website as well as how visitors (both human and search spiders) are able to determine what you offer and what each page of your website is about. While solidly optimized content is important for search engine rankings, considering

Intelligent site structure for better SEO!
SEO is often thought to be just a set of some technical tricks, and as a professional SEO, I confess to spending a lot of time with clients fixing technical issues. A site's structure though, is just as important. Your site's structure determines whether a search engine understands what your site is

3 Steps to Solid Linkbait
Developing inbound links has always been a smart way to support your optimization efforts. Unfortunately, gathering inbound links is often a time consuming or an expensive process. Many times, it can be both.

The Perils of Duplicate Content
Since search engines try to emulate human behavior (you've heard me say this before), they too dislike copycats. The search engines want to give credit for the original work to those people/Web sites that originated the content.

Competitor Analysis
Many people assume search is basically measured with ROI. While this is the end it should never be everything. By studying your competitors you learn so much. You are not going to be breaking all the new insights into marketing for your industry. Watch and pick up tricks and new methods.

Trademark Law – What Search Marketers Should Know, Part 1
Since search became monetized, trademarks have been a front-and-center issue for legal debate. In the late 1990s, competitors were buying each other's trademarks as keywords, and hiding those keywords in meta tags. Today, with the proliferation of paid and organic search listings, search and tradema

4 Strategic Lessons to Avoid an Ill-Advised SEO Campaign
We always try to educate the client and provide accurate time frames, but sometimes you get it wrong. And sometimes you just don't know what kind of hills you have to climb until you really get in there. Which provides a few valuable lessons.

Advanced Keyword Research — The power of understanding your visitors
If you have read about traditional keyword research, you are already familiar with the basics: keyword suggestions, search counts, level of competition, misspellings, and so on. The focus of traditional KR is to find relevant keywords that are also good opportunities (i.e. have low competition and e

Do Negative Comments Hurt Social Media?
I’d say that if you’re full of self-doubt, it’s important to recognize that while social media is partially of our own creation, we can’t predict everyone else’s reaction. The positives and the negatives combined produce social media. Challenging responses are typically welcome by even people who did

Revisiting your linking strategies for a link health check
When was the last time you looked over your outbound links or had a better look at your inbound links other than the quick number check doing link: and the quick skimming of the first few listed links? I would hazard a guess it has probably been a while, and you are overdue for a link health check.

Top 10 Bad SEO Ideas
It is well known that the Google algorithm takes into account more than 100 factors in ranking a web page. In addition, search engines treat their algorithms as highly proprietary for two main reasons: (1) they don't want their competition to know what they are doing, and: (2) they don't want web sp

How to Determine the Value of a Link?
Everyone knows that inbound links to your website are a good thing. Everyone also knows that some are better for you than others. But how do you tell exactly how much more valuable one link is over another?

How user friendly are your top internal entry pages?
Chances are pretty good that visitors are having their initial contact on your site by landing on an internal page of your site rather than your user-friendly home page. You might be surprised to see that you are not really giving those new visitors a very sticky experience.

The Ultimate SEO Effectiveness Formula
What really drives traffic to sites is not any one tactic, but rather a combination of factors that work together as an attractant. What are the combination of factors? Well, if you boil them down to their essence, all the details disappear and you are left with one basic universal concept: The E

5 Tips for Optimizing Images for Search Engines
No longer are images appearing as just 3 images at the top of a results page, you'll see images incorporated in a lot of different ways. You'll see images coming up with the news one boxes, with descriptions of videos that aren't on Google Video or YouTube, a group of images could appear at the bott

Usability and SEO. Which comes First?
There is an incredibly strong link between Usability and SEO. First, you have to start with the knowledge that the business of the search engines is enhanced by having the most relevant results in their index (the ones that do in fact answer the user's question quickly), and this means that usability

What are Social Media Marketing and Social Media Optimization?
Social Media Marketing (SMM) and Social Media Optimization (SMO) are two of the most popular upcoming ‘buzzwords’ in the Internet Marketing industry. SMO was the first term to be ‘coined’ by Rohit Bhargava when he wrote about the 5 rules of SMO. Social Media Marketing was a term that was defined a l

The Benefits of Outsourcing Your Company's PPC Management
There are numerous benefits to employing a Search Marketing firm to manage your company's Pay Per Click advertising. Two of the bigger benefits that easily come to mind are time-management and professional assistance.

Competitive SEO Evaluations: Individual Keyword Phrase Analysis
It is common for Web sites to rank very well for certain keywords but not very well for others. While it is nice to know why a certain keyword phrase is more competitive than another phrase, it does not really help us formulate an SEO strategy to rank well for that keyword. In order to come up wi

Why Isn’t EVERYONE #1 on Google?
We have. It’s a common misperception that getting a #1 ranking is a reasonable, achievable, and sustainable goal for pretty much anyone who puts their mind to it. And why wouldn’t clients assume this? There are plenty of ads promising guaranteed top rankings, usually phrased like a used-car-salesman

Why frames and search engine optimization don’t mix
Whatever you do, do not use framesets when designing a web site! In essence you are reducing the number of linkable pages to one.

The Site Map: Gateway to Optimization
The site map is a key component of effective search engine optimization. Ideally, this page is planned before site creation and goes live with the rest of the site. Once internal and external linking strategy has been implemented, we count on the site map as an insurance policy of sorts.

7 Reasons Why Search Engines Don't Return Relevant Results 100% of the Time
The reality is that search engines are far from perfect. They face significant challenges trying to decipher our intentions and find the pages that best match our queries. Here are some of the reasons why search engines don't return 100% relevant results all the time:

12 Ways to Butcher Your SEO Campaign
Here are 12 sure-fire ways to legally kill your strategy.

Search Marketing and The Persuasion Principles
At every step of our search marketing strategy, our goal is to get someone to do something. So I thought it would be interesting to take each of these six “weapons of influence”, as he refers to them, and apply them to search marketing.

Don't Waste Time Solving the Wrong Problem
There's a big difference between lower sales because traffic volume itself has decreased, and lower sales due to a declining conversion rate. What might be an effective course of action for one situation wouldn't help at all with the other.

Five Fundamental Questions of Keyword Research
Keyword research and analysis are fundamental areas of SEO. From the viewpoint of your Web site, ask yourself the following questions. What do I want to be known for? What information, products, and services do I offer? What keywords are my top ten competitors using? What keyword phrases a

9 Tips for Getting Started with Link Building
Putting together a strategy for get links to a site is one of the hardest parts of SEO. Too many people jump right in to trying to get people to link to their site, when they should be taking the time to lay the proper groundwork in place to have a link worthy site.

Diversify Your Search Marketing Campaign : 11 Alternatives to Google AdWords
Dependent upon your target market or region, Google AdWords may only have a 40% to 60% share of the search pie. If you do not diversify your paid search campaigns beyond Google AdWords, you’re not only missing the boat - but losing your company money via inaction.

Why do my backlinks not show up on Google?
Google simply does not want to give too much information away that might aid those who wish to improve rankings.

Outsource SEO vs. In-house SEO
Many companies struggle with the decision on whether to hire a firm or conduct their SEO in-house.

Are You Making This Million Dollar Mistake When Choosing Your Keywords?
Most SEO professionals use their common sense and often try to find the answer; they just do it the wrong way.

How to Find the Keywords that Sell Better Than A Used Car Salesman
The longer the keyword phrase the more targeted it usually is, and the higher it will convert.

SEO HAS HAD ITS DAY… IT’S PPC’S TIME NOW.
When looking at the numbers and dollars involved in each segment and weighing their respective pros and cons, it becomes very clear that PPC is the product of choice that is going to dominant SEM for the next few years.

PPC OR SEO –WHICH IS RIGHT FOR YOUR BUSINESS?
Which one is best? That depends entirely on your business requirements and budget constraints. Don’t let anyone tell you that one is better than the other… they both have their advantages and disadvantages and each is geared towards meeting certain needs and wants.

Top Three Search Marketing Trends to Watch in 2006
Executive Summary:

Is Virtual WebHosting OK for a Site dependent upon Internet sales?
This article discusses the difference between indexing and ranking on a virtual and a dedicated IP address.

Servers Can Cause Ranking Problems Too!
A lot of people think that a website's ranking can be controlled completely by good content and link structure. Although these play a roll other factors can stop a site from ranking.

Submittal Services Compared to SEO
There is a lot of confusion over the difference between meta tag optimization and submission and search engine optimization. This article helps clear up some of the mystery.

The High Price of Low Cost SEO
How should you buy SEO and what factor does price play in what you get.

Pay Per Call vs. Call Tracking: Walk Before You Run
Call tracking and pay-per-call are very different concepts. But in today's gold rush, the market place does an extremely poor job at differentiating between the two.

The Hungry Little Spider
An article describing in very simple terms of what search engines are looking for when they visit a website.

When to Kill a Keyword Listing
Your search engine marketing (SEM) budget is an investment. The money you spend with Google, Overture, FindWhat.com, Kanoodle, and the rest helps you grow your business

The Art of Bid Management
If you manage a paid campaign on the internet, you have probably used, or thought of using, a bid management software package.

What Is Search Engine Optimization?
What is it about the phrase "search engine optimization" that makes people go crazy? Is it because the phrase itself doesn't really make sense?

Maintain Your Rankings After a Redesign
If you are redoing your web site and wanted to make sure we preserve your SEO work that has kept us at the top...what are the things we need to be aware of to ensure continued success?

How to Optimize for Inktomi in 2004
While the majority of webmasters these days would rather optimize for Google, and hope for the best in Inktomi, this strategy will need to be shifted for the year 2004.

Keys to a Search Engine Friendly Shopping Cart
WHY ARE SEARCH ENGINE FRIENDLY SHOPPING CARTS NEEDED?

What is technical writing?
Before setting up shop as a proofreader (www.scribe.com.au), I worked as a technical writer. When I told people what I did, I was often met with blank stares bordering on total incomprehension.

6 Tips to Instantly Stretch and Maximize
If you're like most Web site owners, you're constantly looking for ways to attract quality traffic without it costing you advertising dollars you can't afford.

The Only Thing That Makes a Profit Online
Want to make money online? I'm about to give you the key.

The Value Of Keywords:
Determining the value of key phrases.

SEO News & Information

SEO Spam Solicitation Stripped - Monday, December 03, 2007
I'm guessing that most everyone reading this article has received SEO spam and regular readers of Search Engine Guide know enough about the SEO process not to be suckered into believing the sorts of claims made in such emails.

Google Finally Spells Out Their Paid Link Policy Crystal Clear - Monday, December 03, 2007
While the new webmaster guidelines did include mention of the nofollow tag if you went hunting for it, the new ones do a pretty good job of explaining exactly what Google expects from site owners who buy or sell links. While Google has long stated site owners should not BUY text links, the new ed

4 Web Analytics Tips for SEM - Monday, December 03, 2007
Alex Cohen shares 4 quick tips to use web analytics to generate more money from your paid search campaigns.

Search Spam Is Getting More Dangerous Every Day - Monday, December 03, 2007
Search spam, using techniques that manipulate the search results, feels like it is getting more dangerous every day. Some search spammers go as far as hacking sites to inject link spam into unsuspecting web pages. And some go even further by polluting the search results with nasty malware

How Do You Get Local Links? - Monday, December 03, 2007
Matt Stoddardt has listed some very helpful ways on obtaining links within your geographic location.

Busting the 10 Most Common Social Media Myths - Monday, December 03, 2007
In social media there are recurring trends in false perceptions and misconceptions of social media and social media marketing. Lisa McNeill takes the time to list and support or debunk 10 of the most common social media myths.

The Great SEO Lie Exposed - Friday, November 09, 2007
If I asked you to tell me the biggest lie perpetuated in the SEO industry, what would you say? Now before you answer, notice I didn't say "biggest lie perpetuated by SEO's". Sure there are plenty of those, whether deliberate or out of ignorance, but none reach the status of being one of the greatest

When Is The Right Time To Bring SEO Into The Process? - Friday, November 09, 2007
If you are thinking you need some help with search engine optimization you are probably also wondering when is the right time to bring SEO into the process? And the answer is…right now.

Where Does the Responsibility of the SEO End and the Client's Begin? - Tuesday, October 23, 2007
Where are the lines drawn between the responsibilities of the SEO and the client? As I flesh this question out for myself I'm hoping I can provide some basic guidelines for both SEO's and SEO clients.

11 Guidelines to Social Media Success - Tuesday, October 23, 2007
There is a high level of intolerance for bad behavior in a social media community. Unlike search engine optimization, every single item is reviewed by humans, many of them in fact. Any inaccuracy, or problem with what you are doing will be discovered rapidly. In addition, you may have people challenge

Top 4 ways to piss me off with your blog. - Tuesday, October 23, 2007
Blogs and communal pages are a great from an SEO perspective. But its important to make sure that your blog is user friendly. Its the people within a community that make a successful blog.

Beginner's Guide to Google Adwords Settings - Monday, October 22, 2007
I've come across more than a few people who have campaigns up and running that haven't gone through and made sure they understood the nitty-gritty details of their paid search campaign. I can't think of a better way for small business marketers to throw away advertising dollars. Let's take a look at

Google - Country Specific Ranking on "the web" Search. - Monday, October 22, 2007
By the looks of things Google has been doing some keyword research, into what people search for when they are in "buying" mode and they now filter results on a country specific search level

10 Tips to Finding a Quality SEO Firm - Friday, October 12, 2007
For the value it provides, the cost of quality search optimization is more than affordable. Finding a high quality SEO firm though is something that requires you to do some homework. Consider this article to be a cheat sheet of sorts, providing you with ten topics to discuss while evaluating an S

Advanced SEO: The 4-step campaign process - Friday, October 12, 2007
Advanced search engine optimization begins and ends in your sleep. You wake up with a goal in mind and you go to sleep secure in the knowledge that you have set your forces into motion to achieve that goal. It’s that simple.

Mastering Both Kinds Of Link Building - Authority & Reputation - Friday, October 12, 2007
To get good SEO results, you need two types of links… and how you go about getting those links can be very different.

Rewriting the Beginner's Guide - Part I: How Search Engines Operate - Friday, October 12, 2007
Randfish rewrites the beginners guide to SEO.

Help! I'm New, I Need Links, What Can I Do? - Monday, October 01, 2007
Competitive industries tend to be established industries so it stands to reason they have linking staffs in place and link builders tied up. If that's the case, what can new sites in a competitive niche do to attract links?

IP Addresses, SEO and Your Site - Monday, October 01, 2007
An IP address is your website's real address on the internet. Now, there are just so many IP Addresses in the world, so people have figured out ways that more than one website can share an IP Address. In this case, after the browser gets the IP Address, it goes to the webserver and also gives it the

Google Dance in Aeon Flux - Friday, September 21, 2007
Mark Jackson discusses the constance movement of a website's rankings within search engines and the value of running ranking reports.

SEO Cartoon Quiz - Tuesday, September 18, 2007
A fun way to test your logic deduction skills while proving your SEO knowledge.

10 Reasons Why SEO Haters Are Plainly Wrong - Wednesday, September 05, 2007
After a particularly vile attack by an SEO hater on a recent article on StumbleUpon. Onreact has written a list debunking the 10 reasons people think SEO is bad.

Protect Yourself From Duplicate Content Issues - Tuesday, September 04, 2007
One of the standout sessions at SES this year involved duplicate content and the impact it has on rankings, linking and the competitive marketplace.

Top Ten Organic SEO Myths - Friday, August 31, 2007
SEO myths get crazier every year. Some are based partially in reality, and others have spread because it's often difficult to prove what particular SEO action caused a resulting search engine reaction.

You're Not Listening to Your Audience: The Flaw in Your Website Design - Thursday, August 23, 2007
Whether you are building a new website or trying to improve the old website design, it is paramount that every design, content, and navigation choice be considered from the point of view of an outsider searching for information.

Retailers' SEO Efforts Found Lacking - Thursday, August 23, 2007
Online retailers are still not taking full advantage of search engine optimization (SEO) opportunities with their Web sites, according to a new study by search and interactive marketing agency Oneupweb.

SEO is More Important Than Ever - Thursday, August 23, 2007
Search engine optimization (SEO) "is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results" (src. Wikipedia). By this definition alone SEO is a requirement for any website that wishes to be successful wi

SEO Cartoons - Saturday, August 18, 2007
Get a laugh with some SEO Cartoons

Tis The Season To Optimize For The Holidays - Friday, August 17, 2007
According to recent ShopLocal survey of 2,000 adult shoppers, 33% have already started holiday shopping! So, if you're an online retailer and you haven't started thinking about the holidays, what are you waiting for? Here are some tips and ideas to help you grab a slice of the holiday shopping

Google Stops Labeling Supplemental Results, Should You Care? - Thursday, August 09, 2007
While this move will have an impact on search marketing firms who spend morning, noon and night obsessing about each and every page they work on, the average small business owner really doesn't need to worry themselves about it. Why?

When Ignorance Isn't Bliss: What You Don't Know About Your Web Site Can Hurt You - Thursday, August 02, 2007
If you wear the webmaster hat, you'll want to carefully review the following list for some helpful information and tips. The more you know, the less time and money you'll waste later on.

Keyword Research for Organic SEO - Wednesday, August 01, 2007
Many site owners know immediately what phrases they want. If you feel like you know what you want, before you start take a brief step back and assess if this really is the best phrase for your site. Yes, it just may very well be the perfect phrase, but if it isn't, you could wind up spending a lot o

Google, Yahoo, Microsoft: Year-To-Date PPC Report Card - Tuesday, July 31, 2007
As 2007 is now half over, it seems a good time to compare the performance of the Big Three search engines year-to-date. Google reigns dominant, providing the lion's share of clicks, and Google clicks convert well. Microsoft offers strongly converting clicks at a lower-than-expected cost—good e

Can Small Businesses Really Afford SEO? - Monday, July 16, 2007
A little can go a long way. But since SEO often has much more value than the sum of its parts. The more time, energy, knowledge and skill you invest, the more exponential the returns tend to be. The idea is to invest what you can, where you can, when you can. And when the returns come, reinvest that

For SEO Beginners: Twelve Definitions You Need To Know - Tuesday, July 10, 2007
This list of twelve SEO-related definitions in alphabetical order (with notes) serves as a great companion for your initial SEO reading. Read alone it will get you up to speed on some key terminology that you’ll need to know to intelligently engage the ever-changing world of SEO.

Where’s the Google search result? - Monday, July 09, 2007
Google’s diversity of search products and results sets are becoming more and more differentiated for different users, and as this happens, people searching for the very same keyword are going to be seeing completely different search results. Read on for more details.

SEO Pricing & Costs - What Should You Charge / How Much Should You Pay? - Monday, June 25, 2007
A great article posted by randfish at seomoz.org about SEO pricing and doing a breakdown of average costs for Low End, Mid Range and High End SEO companies.

SEO "Don'ts": 20 Fatal Mistakes You Must Avoid To Succeed - Thursday, June 21, 2007
Matt McGee creates a checklist of don'ts: things to avoid whether you're doing SEO yourself or having an outside firm do it for you.

Google Pay-Per-Action Beta Goes Global - Thursday, June 21, 2007

Online Reputation Management: If You Mess Up, Admit It! - Thursday, June 21, 2007

SEO Basics - You Can't Optimize for Everything - Thursday, June 21, 2007

I've Come to Your Web Site To Do Nothing - Tuesday, June 12, 2007
When does a web site just sit on the shelf hoping someone will come along and pick it up, and when does a web site beg to be noticed and better yet, interacted with?

On Fire, or Going Down in Flames? - Thursday, June 07, 2007

Link Bait is the New Reciprocal Link - Thursday, June 07, 2007
This solution started the trend of websites adding dozens of "reciprocal link" pages to their sites linking out to other sites in which they were able to work a link "partnership" with.

Is Google PageRank Still A Valid Marketing Tool? - Wednesday, June 06, 2007
Many suggest Google is not giving us the real value of the page in the first place and this toolbar is often out of date and more of a smokescreen than real information about a site. There could be some truth in this as Google never gives up all its secrets.

SEO Basics: When to Call for Help - Wednesday, May 30, 2007
If you are waiting for you website to be completed before consulting an SEO, then you are making a mistake.

13 Tips For Getting Page One Search Rankings - Wednesday, May 30, 2007
How do you get what you want on page one for your brand phrases? When facing negative content at the top of the SERPs, it’s a challenge many companies want to conquer very quickly. The good news is that it is doable; it’s just that not many people talk about how to do it.

Google 2.0: Google Universal Search - Thursday, May 24, 2007
Sadly, many people are unaware of the vertical search resources that are out there. Indeed, Google has long put links to its vertical search services above the search box on its home page.

The Basics of Search Engine Optimization - Thursday, May 24, 2007
Matt's presentation covers the basics of search engine optimization while helping businesses to remember that the customer plays an even more important role than the search engines do.

Chasing the Long Tail - Monday, May 21, 2007
When you pursue a competitive market you quickly find out how hard it is to rank for the highest volume terms. In education it's terms like "online degrees" and "nursing schools". In the mortgage space, it's terms like "mortgage" and "refinance". It's really hard to remove an entrenched competitor f

Persuasive Copywriting: Writing for the Web Instead of Your CEO - Wednesday, May 16, 2007
All of this focus on the customer doesn't mean that persuasive copywriting won't pass approval with your CEO – in fact, done properly, persuasive copywriting should appeal to both your CEO and your prospects with a discussion of features as well as benefits.

Search Engine Friendly is NOT Search Engine Optimized - Wednesday, May 16, 2007
The SEO provider or consultant should be involved in the website development process, though those two roles are completely different.

Don't Risk Your Rankings With Unethical SEO - Wednesday, May 16, 2007
Many times, an SEO provider will promise quick, first-page rankings and fail to notify the client that they use spam techniques to achieve those rankings.

Don't Risk Your Rankings With Unethical SEO - Tuesday, May 15, 2007
Companies are quickly adopting SEO into their marketing plan and looking for someone they can trust to optimize their Web sites in order to achieve top rankings. However, not all SEO practitioners are created equal so be sure you know what you're getting before you sign a contract.

5 Reasons To Put Viral Content On Mini-Sites - Wednesday, May 02, 2007
Mini-sites have been around forever, but with a new report from eMarketer showing they provide the best results for viral marketing, more people are likely to give these a shot

Yahoo Supports New Robots-Nocontent Tag To Block Indexing Within A Page - Wednesday, May 02, 2007
The new robots-nocontent standard is solely Yahoo's own creation, and they define how it will be used for Yahoo alone.

How Much Would You Pay to Get Visitors to Leave Your Site? - Wednesday, May 02, 2007

Google Webmaster Central Provides More Detailed Anchor Text Reporting - Saturday, April 21, 2007

Custom 404 Pages Aid Search Engine Optimization - Saturday, April 21, 2007
Most users are intimidated by a default 404 error page. Essentially, you've just scolded them for doing something wrong and given them no way to make it right.

Persuasive Copywriting: Writing for the Web Instead of Your CEO - Saturday, April 21, 2007
The purpose of writing for the web is to convince your prospects – not your CEO - that your company has something to offer them that will solve a problem or fill a need.

Visitor Tracking: Your road to better Website ROI - Sunday, April 08, 2007
Having the ability to track ROI is a critical element of any marketing campaign

Search Engines Unite on a standard Sitemaps System - Sunday, April 08, 2007
Other search engines are also invited to use the system -- it has specifically been placed as open property through Creative Commons so that others can make use of it.

Search Engine Use Sats from several compiled - Sunday, April 08, 2007

Does Article Syndication Amount to a Duplicate Content Penalty? - Thursday, February 15, 2007
Publishing content that has recently been released for syndication will not result in a duplicate content penalty. Why? Because the content is fresh and the major search engines do not penalize fresh content.

ClickTracks Offers Pro for Small Businesses - Thursday, February 15, 2007
Pricing on Clicktracks Pro SMB starts at $188 a month and goes up depending on the traffic to your web site.

Business Marketing Strategy: Are You Promoting Your Company’s Expert? - Thursday, February 15, 2007
When it comes to business marketing, this scenario is rare because companies usually have to pay for such advertising exposure. However, editorial placements are often free because they offer something valuable to the three parties involved: readers receive insight into problems they have; the editor

Organic Search: What’s In It For You? Part One - Wednesday, August 02, 2006

Google Showing Click Fraud Numbers In Adwords - Wednesday, August 02, 2006

Google and Yahoo! - Same Goal, Different Routes - Wednesday, August 02, 2006
"The battle is about one thing: getting that search box in front of as many people in as many places as possible," said Jim Lanzone, the chief executive of Ask.com, the IAC/InterActiveCorp search service. "Search is the fastest- growing source of reverence online."

Does Microsoft Plan to Offer Free Analytics? - Thursday, June 08, 2006

Walking in the Search Engine's Shoes - Thursday, June 08, 2006
The search engines have publicly stated that over 90% of submissions made through free add URL pages are spam.

Yahoo Shares Specs on Planned Pay Per Click Upgrade - Thursday, June 08, 2006
Yahoo has finally decided to publicly release some details of the updates they plan to launch this fall to their own pay per click advertising platform

Notice a Change in Your Yahoo Traffic? - Tuesday, May 09, 2006

Search Engine Optimization for Corporate Website's - Thursday, May 04, 2006
Although your corporate website does not allow customers to purchase products or services online, your company can benefit greatly from

Matt Cutts Insight on Bigdaddy - Thursday, May 04, 2006

Mysterious Changing PR - Thursday, April 06, 2006

Local Search Still Not Cutting the Mustard - Wednesday, April 05, 2006
When Yahoo! first launched their new local search interface, they ran a contest that awarded prizes to top reviewers. Other engines have tried similar stunts to drive interest from consumers, but the reality is that users will have to come because they want to, not just because a company wants them

Search Engine Optimization for Ecommerce Sites - Wednesday, April 05, 2006
Optimizing an ecommerce site isn't that different than optimizing any other type of web site. In order for a page to rank well in the organic search results, the page needs a few things: a good title tag that includes the keywords you're targeting (typically the product name), good content on the pa

Dropped for Dupes - Saturday, February 25, 2006
Your page has been blocked from our index because it does not meet the quality standards necessary to assign accurate PageRank.

The 50 Millisecond Judgment - Saturday, February 25, 2006
What does this have to do with search marketing? Well, everything. Through the utilization of search engines, you hopefully will be driving thousands of new visitors to your site. That's thousands of first impressions, formed in less than the blink of an eye.

Finding Articles Online - Saturday, February 25, 2006
Gradually, more of the academic, medical and sci-tech publishers are also beginning to make their publications available on the web.

Danny Sullivan Featured on ABC's Nightline - Sunday, February 05, 2006

Matt Cutts Offers up Insight on Bigdaddy - Sunday, February 05, 2006

How To Be An Ideal SEO Client - Tuesday, January 31, 2006

The Real Cost of SEO: It’s not Budget, It’s Believers! - Tuesday, January 31, 2006

Google Launches Toolbar Update - Tuesday, January 31, 2006

Search Looms Large - Thursday, January 19, 2006
RSS is becoming increasingly more important as a content delivery channel because it allows marketers to deliver updated content while establishing customer relationships.

Yahoo! Shortens Ads This Week - Wednesday, January 18, 2006
Yahoo! will display shorter descriptions for Sponsored Search listings

15 Shades of SEO Spam - Wednesday, January 18, 2006
Search engine optimization spam continues to be a problem for the SEO industry as it tries to move past the perceptions of mainstream advertisers.

Google is offering Urchin Web Analytics for Free - Tuesday, November 15, 2005
It’s free. Technically it’s free for sites with 5 million pageviews/month or less. If you have more than 5M pageviews, you need to sign up for an AdWords account, but it sounds like there’s no minimum spend once you sign up. In other words, it’s free.